Ideas are the basis for new strategies

For three days, CCH – Congress Center Hamburg will be fully concentrating on climate changes issues, with their impact on flood protection, coastal defences and disaster response. acqua alta is once more the only international exhibition and conference event that brings together experts from industry, academia and government at one table. This interdisciplinary exchange of views at the highest level gives participants a chance to take the wider view, moving towards new strategies and solution concepts for dealing with flooding as a consequence of climate change.

Links in contact and spatial arrangements

The new acqua alta profile promises optimal links between the exhibition and the conference, thanks to direct links in their content and the fact that they are so close together.

Exhibitors and visitors will benefit from the fact that everything is so close together at acqua alta, with the exhibition spaces and conference rooms right next to one another – access to the conference rooms is directly via the acqua alta exhibition.

The new acqua alta concept combines
• Exhibition
• Conference
• Open Space - Exhibitor Forum
• Thematical guided tours
 

The main focal points of the trade fair are reflected in the conference contents, and every major area of the trade fair is supported by the conference programme.

Open Space – Exhibitor Forum

The trade fair is structured in five exhibition areas, all of which converge on a central area – the Open Space - Exhibitor Forum. This gives room for direct contact between exhibitors, conference participants and trade fair visitors.

The Open Space - Exhibitor Forum - a presentation forum right in the middle of acqua alta – enables exhibitors to present and discuss their products with conference participants and exhibition visitors.

The Open Space - Exhibitor Forum also features daily guides through the exhibition, concentrating on a specific thematic area in each case.

The location benefit in Hamburg

Hamburg – built by the water
Water is absolutely vital in Hamburg – the River Elbe, Lake Alster and the Port of Hamburg have contributed enormously to the development of this city, making it an industrial and business center of international significance. Storm flooding, high water and coastal defences are still very high on the list of priorities today. And Hamburg has plenty of expertise in “building by the water” – Hamburg continues to set standards in architecture for protection from high water and flooding in the new HafenCity development, Europe´s largest inner-city construction project. You can get an impression of this impressive project during your stay in Hamburg.

European Green Capital
Hamburg already complies with the strictest environmental regulations in many areas. That´s why Hamburg has been awarded of the title of „European Green Capital 2011“ and continues to set ambitious targets for the future.
This setting gives you an ideal platform as an exhibitor. You can showcase your products and services at acqua alta and demonstrate your innovations to expert trade visitors – and discuss solutions for the future in dialogue with other exhibitors and experts, to get valuable inputs from this event.


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